Product Packaging for BASE

This was my first experience with packaging design, working for an Australia-based, South Korea–inspired cosmetics start-up. Although the business was put on hold due to changes in the founder’s circumstances, the project was still an exciting and rewarding process.

Aside from the central packaging image, which we licensed, I designed all other elements, including the step-by-step instructions on the back. Through this project I learned a lot about vector graphics, bleed zones, and legal packaging requirements such as ingredient list formatting and measurement standards.